Computers In Modern Life Essay

Cause / Effect Essay Many phenomena, events, situations and trends can be better understood by describing their causes and effects. The cause and effect essay explains what happens and why it happens. Cause / Effect Essay Specific Vocabulary Obesity is a cause of / a reason for premature death. Media coverage affects / influences voting patterns. Media coverage leads to / gives rise to / brings about changes in voting patterns. Voting patterns are affected / are influenced by media coverage. Stress causes / produces / results in low exam scores. Low exam scores are caused by / are produced by / result from stress. Low exam scores are a consequence of / are a result of / are due to / the effect of stress. When / If there is constant economic instability, currency crashes occur. As a result of / As a consequence of constant economic instability, currency crashes occur. There is constant economic instability. As a result, / As a consequence, / Consequently, / Thus, / Therefore, / Hence, / For this reason, currency crashes occur. Because / Since / As some areas face extreme weather conditions, there is damage to property. Owing to / On account of / Because of / Due to the fact that some areas face extreme weather conditions, there is damage to property. Owing to / On account of / Because of / Due to extreme weather conditions, there is damage to property. Owing to / On account of / Because of / Due to extreme weather conditions, damage to property occurs. Cause / Effect Essay Structure While writing a cause / effect essay, the order of the main points given in the thesis statement is followed in body paragraphs. The following example is an outline for a cause essay about the reasons for cities becoming overcrowded. Thesis statement: There are two main reasons why these and other cities are becoming so crowded; one economic, the other socio-cultural. 1st body: economic reasons 1. cities are engines of development. 2nd body: socio-cultural reasons 1. education 2. urbanization The following example is an outline for an effect essay about the effects of the computer on life. Thesis statement: The two main areas in which computers have brought about a profound change in our lives are in the economic field and in the field of communications. 1st body: economic effects 1. computers in business 2. computers and national economies 2nd body: effects on communication 1. e-mail 2. globalization The sample shows essay organization Why are Cities Becoming Overcrowded? General Statements The fact that the world’s cities are getting more and more crowded is well-known. Cities such as Tokyo, Sao Paolo, Bombay and Shanghai are now considered ‘mega-cities’, because of their enormous size and huge populations. There are two main reasons why these and other cities are becoming so crowded; one economic, the other socio-cultural. First, the primary cause of cities becoming so crowded is economic. As a country develops, its cities become the engines of development, thus jobs are available in these areas. Frankfurt, Istanbul, Bombay and Sao Paolo are all the economic centres of their countries. For example, Tokyo was the motor for Japan’s rapid economic development in the 1960’s and 70’s; as a result, its population increased rapidly. People moved to Tokyo because they could find employment and establish economic security for themselves and their families there. Second, another factor in the huge increase in urban populations is the socio-cultural factor. Thousands of people migrate to the cities not only for jobs but also for educational and personal reasons. The  better universities are always located in big cities and this attracts thousands of students every year, and these students stay on and work in the city after they graduate. Moreover, young people will move to the city as the villages and rural areas are more custom and tradition oriented. Therefore, young people believe this is an obstacle to their personal freedom. Thesis Statement Topic Sentence Topic Sentence Concluding Sentence In conclusion, economic and cultural factors are the major causes of huge urban population. People will always move to the areas which provide opportunity and to the places which can give them the freedom they desire. Final Thought The sample shows essay connectors Why are Cities Becoming Overcrowded? The fact that the world’s cities are getting more and more crowded is well-known. Cities such as Tokyo, Sao Paolo, Bombay and Shanghai are now considered ‘mega-cities’, because of their enormous size and huge populations. There are two main reasons why these and other cities are becoming so crowded; one economic, the other socio-cultural. First, the primary cause of cities becoming so crowded is economic. As a country develops, its cities become the engines of development, thus jobs are available in these areas. Frankfurt, Istanbul, Bombay and Sao Paolo are all the economic centres of their countries. For example, Tokyo was the motor for Japan’s rapid economic development in the 1960’s and 70’s; as a result, its population increased rapidly. People moved to Tokyo because they could  find employment and establish economic security for themselves and their families there. Second, another factor in the huge increase in urban populations is the socio-cultural factor. Thousands of people migrate to the cities not only for jobs but also for educational and personal reasons. The better universities are always located in big cities and this attracts thousands of students every year, and these students stay on and work in the city after they graduate. Moreover, young people will move to the city as the villages and rural areas are more custom and tradition oriented. Therefore, young people believe this is an obstacle to their personal freedom. In conclusion, economic and cultural factors are the major causes of huge urban population. People will always move to the areas which provide opportunity and to the places which can give them the freedom they desire. The sample shows essay specific vocabulary Why are Cities Becoming Overcrowded? The fact that the world’s cities are getting more and more crowded is well-known. Cities such as Tokyo, Sao Paolo, Bombay and Shanghai are now considered ‘mega-cities’, because of their enormous size and huge populations. There are two main reasons why these and other cities are becoming so crowded; one economic, the other socio-cultural. First, the primary cause of cities becoming so crowded is economic. As a country develops, its cities become the engines of development, thus jobs are available in these areas. Frankfurt, Istanbul, Bombay and Sao Paolo are all the economic centres of their countries. For example, Tokyo was the motor for Japan’s rapid economic development in the 1960’s and 70’s; as a result, its population increased rapidly. People moved to Tokyo because they could find employment and establish economic security for themselves and their families there. Second, another factor in the huge increase in urban populations is the soc io-cultural factor. Thousands of people migrate to the cities not only for jobs but also for educational and personal reasons. The better universities are always located in big cities and this attracts thousands of students every year, and these students stay on and work in the city after they graduate. Moreover, young people will move to the city as the villages and rural areas are more custom and tradition oriented.  Therefore, young people believe this is an obstacle to their personal freedom. In conclusion, economic and cultural factors are the major causes of huge urban population. People will always move to the areas which provide opportunity and to the places which can give them the freedom they desire. The sample shows essay organization What effects has the computer had on our lives? The twenty-first century is already turning out to be the century of the computer. The computer revolution that started after the Second World War is now developing exponentially and computers are beginning to influence and take over nearly every aspect of our lives. Computers are clearly changing and affecting society in many ways. The two main areas in which computers have brought about a profound change in our lives are in the economic field and in the field of communications. The computer has led to immense changes in economic and business life. First, businesses now have to be computerised or they risk failure. Every big corporation bases its operations on computing, regardless of which sector they are in. For example, Coca-Cola, the BBC and Levi’s market and sell different products and services, yet they all share one basic property – without computers their operations would collapse. Second, computing is an economic dynamo. Japan, China, India and many other countries have large IT sectors which drive their economies upwards. Furthermore, the developed world is moving from an industrial-based economy to a computer and IT-based one. It is not just in business that computers have affected us so profoundly; communication has been revolutionised totally. Firstly, whereas before, people wrote letters, which would often take weeks to reach their destinations, or speak on the phone, which was terribly expensive, now they e-mail. For instance, instead of waiting weeks for a letter now, we can read it instantly, seconds after it’s been written. Secondly, many people use computers to communicate with people all around the world using chat rooms and chat programs, this was impossible before the computer became widespread. As a result, now people who live thousands of kilometres away from each other can communicate as much as they want and whenever they want using e-mail and/or chat rooms. Concluding Sentenc e Topic Sentence General Statements Thesis Statement Topic Sentence In conclusion, computers have had a profound effect on our lives in many ways and it is in business and communication that they have had the greatest influence. In the future, if the computer continues evolving at such speed, our business practices and methods of communication will undergo even more radical changes. Final Thought The sample shows essay connectors What effects has the computer had on our lives? The twenty-first century is already turning out to be the century of the computer. The computer revolution that started after the Second World War is now developing exponentially and computers are beginning to influence and take over nearly every aspect of our lives. Computers are clearly changing and affecting society in many ways. The two main areas in which computers have brought about a profound change in our lives are in the economic field and in the field of communications. The computer has led to immense changes in economic and business life. First, businesses now have to be computerised or they risk failure. Every big corporation bases its operations on computing, regardless of which sector they are in. For example, Coca-Cola, the BBC and Levi’s market and sell different products and services, yet they all share one basic property – without computers their operations would collapse. Second, computing is an economic dynamo. Japan, China, India and many other countries have large IT sectors which drive their economies upwards. Furthermore, the developed world is moving from an industrial-based economy to a computer and IT-based one. It is not just in business that computers have affected us so profoundly; communication has been  revolutionised totally. Firstly, whereas before, people wrote letters, which would often take weeks to reach their destinations, or speak on the phone, which was terribly expensive, now they e-mail. For instance, instead of waiting weeks for a letter now, we can read it instantly, seconds after it’s been written. Secondly, many people use computers to communicate with people all around the world using chat rooms and chat programs, this was impossible before the computer became widespread. As a result, now people who live thousands of kilometres away from each other can communicate as much as they want and whenever they want using e-mail and/or chat rooms. In conclusion, computers have had a profound effect on our lives in many ways and it is in business and communication that they have had the greatest influence. In the future, if the computer continues evolving at such speed, our business practices and methods of communication will undergo even more radical changes. The sample shows essay specific vocabulary What effects has the computer had on our lives? The twenty-first century is already turning out to be the century of the computer. The computer revolution that started after the Second World War is now developing exponentially and computers are beginning to influence and take over nearly every aspect of our lives. Computers are clearly changing and affecting society in many ways. The two main areas in which computers have brought about a profound change in our lives are in the economic field and in the field of communications. The computer has led to immense changes in economic and business life. First, businesses now have to be computerised or they risk failure. Every big corporation bases its operations on computing, regardless of which sector they are in. For example, Coca-Cola, the BBC and Levi’s market and sell different products and services, yet they all share one basic property – without computers their operations would collapse. Second, computing is an economic dynamo. Japan, China, India and many other countries have large IT sectors which drive their economies upwards. Furthermore, the developed world is moving from an industrial-based economy to a computer and IT-based one. It is not just in business that computers have affected us so profoundly; communication has been  revolutionised totally. Firstly, whereas before, people wrote letters, which would often take weeks to reach their destinations, or speak on the phone, which was terribly expensive, now they e-mail. For instance, instead of waiting weeks for a letter now, we can read it instantly, seconds after it’s been written. Secondly, many people use computers to communicate with people all around the world using chat rooms and chat programs, this was impossible before the computer became widespread. As a result, now people who live thousands of kilometres away from each other can communicate as much as they want and whenever they want using e-mail and/or chat rooms. In conclusion, computers have had a profound effect on our lives in many ways and it is in business and communication that they have had the greatest influence. In the future, if the computer continues evolving at such speed, our business practices and methods of communication will undergo even more radical changes.

Basic Needs Shank’s Old Boss Failed to Meet Essay

According to Maslow’s hierarchy, which basic needs did Shank’s old boss fail to meet? Explain why the needs have not been met. What could be done to meet these missing needs? The basic needs which Shanks old boss failed to meet are as follows: The need for self-actualization â€Å"the desire to become more and more what one is and to become everything that one is capable of becoming. † People who have everything can maximize their potential. They can seek knowledge, peace, esthetic experiences, self-fulfillment, oneness with God, etc. Emily Griffin from Flight 001 stated the ollowing: So it’s not that it’s better than nothing, but they do still recognize the contribution, even if I’m not quite getting it right. This negative statement tells me that the self-actualization is a missing component within this company. She is completing a project Just to get it accepted and not maximizing her potential and her highest level of functioning. Emily s hould be able to move through the needs to the highest level provided they are given an education that promotes growth. Use the Expectancy Theory and/or the Equity Theory of motivation to explain how feeling nderpaid might affect the work of a Flight 001 associate and what a manager can do to increase the employee’s motivation. A Flight 001 associate that feels underpaid may form perceptions of what constitutes a fair ratio (a balance or trade) of inputs and outputs by comparing our own situation with other ‘referents’ (reference points or examples) in the market place as we see it. In practice this helps to explain why people are so strongly affected by the situations (and views and gossip) of colleagues, friends, partners etc. in establishing their own personal sense of fairness or equity in their work situations. People need to feel that there is a fair balance between inputs and outputs. Crucially fairness is measured by comparing one’s own balance or ratio between inputs and outputs, with the ratio enjoyed or endured by relevant (‘referent’) others. If there is not a fair balance employees feel demotivated. Generally the extent of demotivation is proportional to the perceived disparity with other people or inequity, but for some people Just the smallest indication of negative isparity between their situation and other people’s is enough to cause massive disappointment and a feeling of considerable injustice, resulting in demotivation, or worse, open hostility. Some people reduce effort and application and become inwardly disgruntled, or outwardly difficult, recalcitrant or even disruptive. Other people seek to improve the outputs by making claims or demands for more reward, or seeking an alternative Job. A Manager can increase employee motivation with financial rewards – pay, salary, expenses, perks, benefits, pension arrangements, onus and commission – plus intangibles – recognition, reputation, praise and thanks, interest, responsibility, stimulus, travel, training, development, sense of achievement and advancement, promotion, etc. Managers need to understand the Equity Theory – and especially its pivotal comparative aspect – to be able to appreciate and improve one person’s terms and conditions to resolve that individual’s demands. Equity Theory reminds us that people see themselves and crucially the way they are treated so they must be managed and treated accordingly. Based on Herzberg does Two Factor Theory, what hygiene factors can you identify that are being met within Flight 001 ‘s work environment based on comments made by employees in the video? How are they being met? Is Flight 001 ‘s work environment meeting any motivation factors? If so, which ones and how? The hygiene factor that are being met within Flight 001 ‘s work environment are as follows: Working conditions, Company Policies and Interpersonal relations. Flight 001 has great working conditions for their employees and they pay attention to detail as far as letting their employees know that they are ot Just a number but as important as the any other employee where they are at a higher level of management and this also creates interpersonal relations between all employees and making them feel as adequate as the next. Due to the new baggage policy and charges customers want to bring more carryon luggage on the plane. The employees were informed and trained on how to react to this new policy in a positive manor to satisfy the customer. References http://stewardess. inhatc. ac. kr/philoint/general-data/maslow’s-hierarchy-of- needs-I . htm http://www. businessballs. com/adamsequitytheory. htm

The United States Federal Government Essay - 1429 Words

The quality of life today for most Native Americans is drastically lower than that of the average non-Native American. Why? The United States federal government failed to continue the upward economic trajectory of the Native peoples. The aid and reconciliation Calvin Coolidge desired were not continued successfully. Instead, it is evident that while the Department of the Interior and the Presidential administrations after Coolidge have have had empathy and a desire for the Native Americans’ good, they mis-target the needs of this people group, and created numerous unwanted side-effects. Calvin Coolidge had a heart for the Native American people, and desired to see them flourish as true Americans. They had no hope in this endeavor until under Coolidge, the U.S. government granted them citizenship in June, 1924 via the Snyder Act, also known as the Indian Citizenship Act. Coolidge’s goal was an all-around better life for Native Americans, one that mirrored that of non-Nat ive Americans. He said in his Sixth Annual Message, given December 8th, 1928, The administration of Indian affairs has been receiving intensive study for several years. The Department of the Interior has been able to provide better supervision of health, education, and industrial advancement of this native race through additional funds provided by the Congress. The present cooperative arrangement existing between the Bureau of Indian Affairs and the Public Health Service should be extended. TheShow MoreRelatedThe United States Federal Government942 Words   |  4 PagesThe United States federal government should limit the influx of refugees into the United States. Currently, three different entities oversee the United States Refugee Admissions Program. 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Those powers are all vested by the US constitution which is in the congress, the president, and also the federal court that also includesRead MoreThe United States And The Federal Government1057 Words   |  5 Pagesemploying over one hundred and fifty eight million in the year 2011 were in the workforce based on the United States, Bureau of Labor Statistics a federal agencies reporting to the Office of Personal Management, known as the federal government. The federal government is a perfect snapshot of how four different generations collaborate and work together, supporting and running our federal government. I think about 911 quite often; my company lost eleven victims was in the office at the World TradeRead MoreThe United States Federal Government Essay910 Words   |  4 PagesTo guarantee a partition of forces, the U.S. Federal Government is comprised of three branches: legislative, executive and judicial. 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Here in the United States we have a representative democracy, the government operates as if it is running a serviceRead MoreThe United States Federal Government875 Words   |  4 PagesToday, many Americans are firm believers that the federal government is constantly overreaching and causing citizens to feel harassed and mislead. The idea that the federal government has become overly powerful is exceedingly common throughout the United States. In many cases, the federal government does overstep by inappropriately using the power that they possess. However, there is a fine line between rebelling against the federal government for your own freedom and completely overlooking all ofRead MoreThe United States Federal Government1346 Words   |  6 PagesThe United States federal government is composed of three institutions, the Congress, the President, and the Supreme Court. 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Advertising Bigotry the Foundation - 888 Words

In the past, the ideals of American society incorporated numerous stereotypes that even today cause detrimental effects within our infrastructure. The lasting belief of women and African Americans’ inferiority and its harrowing portrayal in advertisements originates from the very distant past. Seemingly from the beginning of time, women all over the world were viewed as lesser individuals therefore they received lesser roles in their society. Since the 18th century, when America first began colonization, women were expected to accomplish subsidiary household management tasks, such as cooking, sewing, and other domestic chores. From the 18th century to the Women’s Rights Movement in the mid-19th century, the roles of women faced meager advancement only strengthening the subservience of women in our society’s ideologies. As women’s inferiority became a part of America’s philosophical framework, the belief of the lowliness of African Americans surfaced and fused with our society’s ideals as well. For over 150 years, our culture wholeheartedly supported the atrocious treatment of African Americans and defended the harrowing subsidiary views of this specific race. From enslavement to outright discrimination, the African American race has been regularly subjected to devastating stereotyping since the 18th century. The traumatic stereotypes that were prevalent centuries ago are still predominant in today’s society and are exemplified in advertisements nationwide. 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Canada s Prisons Are The New Resdiential School Essay

CANADA’S PRISONS ARE THE ‘NEW RESDIENTIAL SCHOOL’ Nancy Macdonald (2016), an editor who works for the Maclean’s, writes an article on the way Indigenous and non-Indigenous citizens are treated by the law and police force. At least 36 per cent of the women and 25 per cent of men, who are Indigenous, were already sentenced to provincial and territorial custody in Canada. Nancy explains, from these scores, these statistics make up at least 4 per cent of the national population. She also explains, if you add in the federal prisons, the statistics will now account for 22.8 per cent Indigenous inmates of the total incarcerated population. Statistics show how black men are six times more likely to go to prison than white men. Just like the US, Canada, as Nancy explains, the Indigenous incarceration rate is 10 times higher than the non-Indigenous population, which unfortunately is high than South Africa at the height of apartheid. If you live in Saskatchewan, and you are Indigenous, you are 33 times more likely to be incarcerated. Due to this statistic and many more, this is the reason why prison guard is among he fastest-growing public sector occupations on the Prairie. In Prairie courtrooms, Indigenous defendants now make up 85 per cent of the criminal caseloads, defense lawyers claim. At a nearby Stony Mountain Institution, Indigenous men make up 65 per cent of the inmate population. These men are often there because they fail to comply with a condition of bail, or they are

Marketing Analysis for Brotherhood Books- myassignmenthelp.com

Question: Write about theMarketing Analysis for Brotherhood Book. Answer: Introduction Marketing is a management process of an organisation that exchanges relationship with the desired customers. Marketing is an activity of an organisation for communication and creating offers for the consumers, partners and clients at large. This study aims to analyse the marketing activities and opportunities of selected organisation Brotherhood Books. Moreover, in the first section of the assignment, this study will focus on market segmentation and target market of the organisation. The objectives of the organisation will be discussed. In the next section, Marketing Mix of the organisation will be analysed light of Brotherhood Books. Lastly, appropriateness of partnership business model for the chosen organisation will be justified. Overview of Organisation Brotherhood Books is a famous social enterprise under Brotherhood of St. Lawrence. This organisation encourages people to donate their used books for recycling or to the poor people. This organisation asks people to contribute funds for charitable purposes. Brotherhood Books organisation has been working for last 10 years and the organisation received more than 45 tonnes of books that have been donated to them (Brotherhoodbooks.org.au, 2017). The organisation sorted and cleaned those donated books and sell through their website. This organisation is in Sydney and one can get the desired books on their doorstep also. This organisation has its community stores and one can browse these books around Victoria. Target Market Main bases of segmentation can be done in four categories. The first segment is geographic segmentation and this includes customer, location, region, urban and classification. Brotherhood Books organisation can target people who live near the community stores around Victoria or they can target the people all over the Australia. The second segment is demographic segmentation and this segmentation is done based on age, gender, occupation, socioeconomic group of customers (Huang Sarigll, 2014). In this respect, Brotherhood Books organisation can target people who are aged and belong from high social class. The people who belong to niche class surely have the habit of reading books and they can purchase and donate books. The third segment is based on behavioural and this is based on the rate and usage, loyalty status of the customers, readiness to purchase products and benefits from the organisation. Moreover, Brotherhood Books organisation can target to the loyalty of the customers who have sympathetic heart towards the poor people and can donate books. Lastly, psychographic segmentation is all about personality, lifestyles, attitudes and class of the customers. Basically, Brotherhood Books can target the upper-class people who have a tendency to read books and socially aware. Upper aged people can be targeted as they can purchase and donate the books accordingly. Higher income level people buy books in most of the time and attitudes towards society can influence to donate books. Objectives of the company To increase the donators of book by 3% within one year To increase the financial profitability of the organisation by 5% within two years To open new community stores in Melbourne and Perth To set up a customer base in Australia using the website and social networking sites Products There are three levels of products that an organisation can offer to the customers. In the first place, there is the core product' and it is an intangible product. The core product cannot be touched and it is benefits one can get from a product (Solomon, 2014). It makes the product valuable. The second level is actual' product and it is tangible. Customers can touch products and can use the products. Lastly, the third level is about augmented product'. This product is non-physical and it has added-value. In case of Brotherhood Books, the organisation's products are used and second-hand books. In this sense, the actual products are second-hand books that can be touched by the customers. The core product is feelings one can have while buying or donating the books for greater purposes. Augmented product in this sense is the membership one can have when donating a book for bigger purposes. The customers can have second-hand books and it is minimal prices from community stores. Price The organisation is a social enterprise and they take pricing decision sensibly. In this case, the organisation needs to determine low-pricing strategy. It can help the organisation to have a large number of customers. In case of donation, the organisation can sell donated books at low price. A Greater percentage of poor people can have these books. Through low-pricing, customers can buy quality books and can contribute to the charitable trust. The organisation does not look for profit and they reinvest the profit 100% to the bigger cause. Place Putting the right products in right place is necessary for marketing (Mintz Currim, 2013). Moreover, place signifies the stores and outlets from where one customer can purchase the products. It also means distribution channels that the organisation used in delivering or supplying the products. Setting at the right place for selling the products is important, in case of Brotherhood Books, the organisation evaluates location for community stores and they chose Victoria for it. Around Victoria, this organisation has many stores, at City HG, Burnside Eltham and other places. The organisation has a head office in Sydney and they have their website, one can buy from there also. Potential clients can be made actual clients by setting community stores at right place. Promotion Promotional activities are important to sell any product to the customers. Second-hand books are sold through marketing agencies or through websites. New customers or donators must know about the organisation and its new stores. Moreover, the organisation can promote their activities through social media, organising social events and banners. As it is a social enterprise, their social cause can be promoted in a cost-effective way through social media pages. Organising events can be beneficial as it may help the organisation to have donors. Brotherhood Books can organise fundraising events where they can ask people to donate charity and books for noble purposes. Partners Business model Partnership in business is important as it shares the responsibilities in a business (Dibb, 2017). Moreover, it is important for a partner to make a valid partnership. In flexible partnership, an organisation makes a partnership with the community in most of the time. Making partnership is not necessary; the organisation needs to make key activities with sharing their resources accordingly (Brown Churchill, 2014). The value proposition is important in this respect with making customer relationship. Customers are important as well as donors for Brotherhood Books store. Utilising the channels of marketing, the organisation can share cost and revenue. Develop flexible plan is necessary for dynamic business plan. Now, Brotherhood Books makes partnership with Victoria based community and opens many stores. In cases, partners need to pivot when plans are not working. Brotherhood Books need to make an association with the community and a community-based group will provide benefits to the o rganisation in evolving business model and access donors. Brotherhood Books needs to adapt quickly. Brotherhood books can make partnership agreements that must define expectation and this may create a win-win situation for the organisation. Conclusion Brotherhood Books sell the old books to the disadvantaged people and one can donate the books to the organisation. The firm is mainly present in the website and they have their stores in Victoria. Moreover, they make the target to the upper-class people with aged people who can donate books. Pricing option is kept as low and they need to promote through social media in meeting the objectives to achieve the customer base and making new stores at different places. Marketing well can create lasting relationship with the customers that can provide benefits to Brotherhood Books to improve brand image and recognition. Reference List About Brotherhood Books | Brotherhood Books. (2017). Brotherhoodbooks.org.au. Retrieved 25 August 2017, from https://www.brotherhoodbooks.org.au/about/ Brown, T. J., Churchill, G. A. (2014).Basic marketing research: Customer insights and managerial action. London: Cengage Learning. Dibb, S. (2017). Changing Times for Social Marketing Segmentation. InSegmentation in Social Marketing. 6(3), 41-59 Granot, E., Alejandro, T. B., Russell, L. T. M. (2014). A socio-marketing analysis of the concept of cute and its consumer culture implications.Journal of Consumer Culture,14(1), 66-87. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors. 3(2), 113-132 Mintz, O., Currim, I. S. (2013). What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?.Journal of Marketing,77(2), 17-40. Solomon, M. R. (2014).Consumer behaviour: Buying, having and being (Vol. 10). Upper Saddle River, NJ: Prentice Hall. Vecchiato, D., Tempesta, T. (2015). Public preferences for electricity contracts including renewable energy: A marketing analysis with choice experiments.Energy,88, 168-179.

Motivations to Settle in the American Colonies free essay sample

Motivations to Settle in the American Colonies Sailing across the Atlantic to access all the possibilities for religious, social, economic and political liberty, promoted by the colonies, had its risks. These risks seemed insignificant compared to the aspirations of a more hopeful and liberal life. Even though some colonies showed economic potential, they still used religious diversity as a motivational tool. Besides, the New World offered a remarkably tolerant environment for those seeking an escape route from religious persecutions and conflicts; also an avenue to islocate from the interference and control of the government. Therefore, religious freedom was more an incentive to settle in the American colonies than the outlook for economic attainment. Lutheranism paved the way by means of the Protestant Reformation causing much controversy among religions and instilling new aspirations in people; thus leading to the exploration and development of colonies in the New World. This was a great movement that had an astounding effect on the future generations of settlers to come. We will write a custom essay sample on Motivations to Settle in the American Colonies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Some colonies were founded solely on religion and encouraged more to do the same. The â€Å"Pilgrim† colony of Plymouth, Massachusetts was influenced by the Separatists (so named for separating from the Church of England), who had not found religious contentment in Holland either and departed for the freewill atmosphere of America. Another group of Puritans, the Massachusetts Bay Company which included many people of substantial wealth and position, followed in their steps. On the other hand, they, under the leadership of John Winthrop, hoped to unite together in an effort to restore the church through their settlement being a model of undying faith and godliness. Yet another colony established for exclusive, religiously motivated purpose was Maryland. The Roman Catholics, under George Calvert (Lord Baltimore) had fled from religious persecution of the Protestants in England. Later Protestants followed seeking some of the wealth from tobacco, influencing the development of the Maryland Toleration Act to guarantee endurance of the Catholics. In addition, the Quaker advocate William Penn obtained the proprietorship of Pennsylvania to establish a tolerant environment with religious freedom based on political and ethical standards. Furthermore, the colonies of Connecticut and Rhode Island were established from other colonies as a religious refuge for nonconformists. In an effort to increase population for the purpose of more profits, several colonies began using religious diversity as a lure to attract immigrants. New York and New Jersey, and eventually Pennsylvania, utilized these tactics for this reason. North Carolina and South Carolina also used these methods of persuasion to increase the sugar plantations to bring in more revenue for their colonies. Moreover, Georgia was set p for debtors and outlaws, but yet its first settlers were German Lutherans and Calvinists escaping religious persecution in their homeland. Thus religion is still yet the motivator in all these cases. Although, one obvious cause for economic motivation was in the early 17th century when the poverty level affected immense numbers of peasants; thus these people, being poverty-stricken and discouraged, succumbed to life as indentured ser vants in exchange for their independence and manual labor to make this long treacherous journey in hopes of finding a safe haven in the New World . Overall, religious concerns had more of an impact on enticing immigrants to make the ultimate decision of settling in the New World. While some people were in search for riches (such as Monarchs and joint-stock companies) to enhance the wealth of their homeland; the majority were seeking refuge from the overwhelming magnitude of discontent due to strict guidelines on their religion, constant persecution, and an never ending display of controversy between faiths. This still continues to be an undying dream for all people trying to find their true individuality and freedom of conscience.